Save the Children is partnering with the FIA Foundation's Road Safety Fund to test new approaches to increasing child motorcycle helmet use in Thailand.
With co-funding from the FIA Foundation, Save the Children Thailand is working with AIP Foundation, CSR Asia and the Global Road Safety Partnership to gauge the efficacy of innovative measures to increase child helmet use in order to build an effective multi-partner campaign in Thailand.
Experimental trials are occurring throughout Bangkok from November 2013 to January 2014, including the launch by AIP Foundation of a trial "pop-up" helmet retail kiosk at a petrol station in Si Praya, Bangkok, that aims to increase accessibility of children's helmets. During the two week pilot, the kiosk will sell discounted children's helmets that have been donated by Vespiario (Thailand) Co., Ltd., and trained staff will interview customers about their response to selling children's helmets at petrol stations and the motivations behind their purchases.
The initiative has also included a roundtable bringing together business leaders to review effective fundraising strategies and to consult on concepts for awareness campaigns. It is hoped that this initial scoping work will lead to a large scale activity in 2014. The project is the first collaboration between Save the Children and the Road Safety Fund since the two organisations signed an MOU which aimed to assist the leading child development charity in its efforts to become more engaged with road traffic injury prevention, recognising that road crashes are a leading cause of child death and injury across the many countries where Save the Children operates.